Data Analyst - Customer

Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Customer Data Analyst (CRM) to join the team on a permanent basis.

Job Title : Data Analyst - Customer
Department : Marketing
Reports to : Senior Customer Data Analytics Manager
Job Level : Implement
Location : Twickenham
Employment Type : Permanent 

Application Information:

• Please submit an anonymised CV and cover letter (i.e. please exclude personal details).


• The closing date for applications is 13 November at 5pm.


• The RFU reserves the right to close this vacancy early if we receive sufficient applications.


• Applications may be considered whilst this vacancy is advertised.

To download the full job description for this role, please click here.

Nature and Scope:

The RFU has been undergoing a period of significant change, responding to changes in the external environment whilst adjusting to the demands of a modern governing body. The organisation is currently two years into delivering an exciting strategic plan that hopes to have a transformational impact on Rugby Union.

As part of this strategic plan, the RFU has an ambition to become a data-driven, user centric organisation with market leading digital capabilities that will not only transform the rugby experience for players, volunteers and fans today, but also future proof the RFU for years to come.

As part of a small Customer Data & Analytics team, you will play a key role in helping the RFU’s Marketing & Digital Team transform the experience for our customers through analysis of marketing data and audiences. The role will enable growth for analysts with a digital first mindset and a passion for customer experience whilst contributing to the overall success of the RFU and England Rugby.

• The role will analyse fan, player, and volunteer data to identify patterns and trends in order to improve engagement and conversion.


• The role will support marketing campaigns and identify audience preferences.


• The role will measure and assess marketing campaigns to provide insight.

What will you be doing?

Some key responsibilities include:

• Collecting, cleaning, and analysing audience data from various sources to identify trends and patterns related to fan engagement, ticket sales, and customer behaviour.


• Developing and maintaining dashboards, reports, and triggered insights in Salesforce Marketing Cloud Intelligence to create real-time, actionable insights for the sales, marketing, and strategy teams.


• Digging deeper into data to design and developing comprehensive reports and interactive dashboards using Tableau.


• Working closely with key stakeholders across the organisation to deliver the customer intelligence required to enable them to achieve their objectives. 


• Working in collaboration with the Insights Team and Technology Team to ensure that the RFU adopts a data obsessed mindset and can solve key business issues with data and insights.


• Developing predictive data models to support business objectives.


• Identifying and implementing segmentation opportunities, validate data integrity & personalisation, and integrating the CRM or other databases with Marketing Cloud.


• Acting as an ambassador for, and promoting the best interests of the RFU, including the promotion of the RFU core values.

Your approach to Life (your behaviours):

• You're a strategic thinker who is able to influence and drive change.


• You have strong influencing and consensus building skills, and you're able to build sustaining relationships.


• You're able to work collaboratively.


• You are process driven and able to work well under pressure.


• You're able to inspire confidence and create trust.


• You possess sound judgement and the ability to think creatively to reach desired goals.

What you Know:

Essential:

• Demonstrable experience in a data analysis role or another quantitative field.


• Experience with CRM/database marketing and customer analytics.


• Strong analytical skills with ability to deliver insightful ideas and findings from data.


• Must be able to communicate effectively both verbally and in writing, as well as able to communicate quantitative information in a clear and informative manner.


• Working SQL knowledge and experience working with relational databases as well as familiarity with a variety of databases.


• Experience building and optimising data pipelines and data sets.


• Proficiency with BI tools (Tableau preferred).


• Highly self-motivated and able to work under own direction to achieve stated objectives within the necessary timescales.


• Knowledge of predictive analytics techniques and ability to use automated analytics software such as Alteryx.


• Knowledge of GDPR and other privacy around handling user data.


• Committed to actively contributing to and building an inclusive culture in your role and day to day behaviours.

Desired:

• Experience with Salesforce and Marketing Cloud Intelligence (previously Datorama).


• Experience with a Customer Data Platform.


• Bachelor’s degree in a relevant field (e.g., Data Science, Business Analytics, Maths, Sciences).


• Project management skills and experience.


• Proficiency in Programming Languages such as R or Python.

Additional Information:

• We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com. 


• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

To download the full job description for this role, please click here.