Senior Data Analyst, Programmatic

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

We're seeking a Senior Data Analyst to join our Media Analytics team. This role will focus on leveraging data to optimize media campaigns, develop insights, and drive performance for our clients. While experience in media is required, we're particularly interested in candidates with strong analytical skills who can apply their expertise to the programmatic advertising landscape. This position is  responsible for the creation, maintenance, and optimization of our programmatic ad campaigns, using analytics, automation, piloting existing tools, or building new approaches and algorithms. Typically working in a team with at least one more senior member, our Senior Data Analyst, Programmatic is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and offerings. In addition, time and project management skills are key to being successful in this role.  

Being a Senior Data Analyst at Known is a unique opportunity for those advancing their career in this field. In addition to the analytics and operations which form the basis of our campaigns, our senior data analysts sometimes work directly with clients, attending client meetings and occasionally present results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign updates. Senior Data Analysts will be mentored to contribute to the development of data science models and automation projects under the guidance of more senior data scientists.

WHAT YOU’LL DO

• Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from domain analyses in the context of brand safety, experiment results, bid efficiency analyses, and landing page deep dives. 


• Build campaigns and implement new optimizations, strategies and tests, such as creative A/B tests, domain-restricted line items, new audience-creative pairings, and other ideas for optimizing performance. 


• Ideate on new analytical methodologies for optimizing our campaigns 


• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency 


• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns 


• Operate existing software infrastructure to traffic, evaluate performance, and analyze media


• Help develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP 

WHO YOU ARE AND WHAT YOU HAVE

• A BS/BA degree from an accredited college or university. STEM degrees are preferred.


• 2+ years professional experience in data analysis, preferably in advertising, ad tech, or marketing.


• Proficiency in data analysis tools (e.g., SQL, Python) and data visualization platforms (e.g., Tableau, Looker)


• Experience working with large datasets and ability to derive meaningful insights


• Familiarity with digital advertising concepts and metrics


• Excellent problem-solving skills and attention to detail


• Strong communication skills with the ability to present complex information clearly


• Experience with A/B testing and statistical analysis

Preferred but not required:

• Knowledge of programmatic advertising platforms (e.g., The Trade Desk, Amazon DSP, DV360)


• Experience with machine learning techniques and their application in marketing 

Competencies

• Analytical mindset with a passion for solving complex problems


• Proactive and self-motivated with strong time management skills


• Collaborative team player with the ability to work across departments


• Intellectual curiosity and eagerness to learn new technologies and methodologies


• Ability to balance multiple projects and priorities in a fast-paced environment

SOME OF OUR PERKS

• Unlimited paid time off


• 401k with company matching and no vesting period


• Annual bonuses


• Generous medical plan


• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $100K-$115K.

            This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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