Media Digital Data Analyst (Burton on Trent office - 50/50 hybrid)

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

The Media Analyst will play a crucial role in supporting Greene King's digital teams by tracking, analysing, and reporting on the performance of social media, paid media campaigns, and organic search across platforms such as Facebook, Instagram, TikTok, Google Search, online video, and display for our multiple brands.

Tactically, the analyst will produce, maintain, and enhance clear, actionable reports, providing insights to guide day-to-day activities and help teams understand what’s working and where improvements can be made. They will also support testing and experimentation programmes to improve campaign effectiveness.

Strategically, the analyst will review cross-channel performance to identify trends, opportunities, and areas for optimisation, supporting future media planning and ensuring activity delivers maximum impact.

The analyst will act as a data steward, ensuring media and search data is collected, processed, and reported accurately and consistently, in line with best-practice standards.

Additionally, the analyst will collaborate closely with teams across digital, marketing, insight, and finance stakeholders to ensure media reporting aligns with wider business goals and supports informed decision-making.

Accountabilities

• Utilise Power BI and Sprinklr to produce, maintain, and enhance comprehensive reports and dashboards, integrating Google Analytics, Google Ads, Meta Ads Manager, social media platforms (Facebook, Instagram, TikTok), paid media campaigns, online video, display, Google Trends, GSC, and other relevant data sources across 13+ brands.
• Track, analyse, and report on the performance of social, paid, and organic channels, providing actionable insights to guide day-to-day activities and optimise campaign effectiveness.
• Conduct deep-dive analysis across channels to identify trends, opportunities, and areas for improvement, supporting both tactical adjustments and strategic media planning.
• Support testing and experimentation programmes to enhance campaign performance and inform future media strategies.
• Understand how social and paid media traffic impacts website performance, collaborating with cross-functional teams to integrate media metrics with web analytics.
• Work with large, complex datasets from multiple sources, performing advanced analysis to extract actionable insights and create clear, visually impactful reports.
• Act as a data steward, ensuring media and search data is accurately collected, processed, and reported, maintaining governance and high-quality standards across all platforms.

• 3+ years of experience as a hands-on data, digital, or social media analyst.
• Practical experience using Sprinklr (or a similar tool) for social media reporting and analytics.
• Proficient in Excel and experienced with SQL for querying and manipulating data.
• Expertise in Power BI, with experience creating dashboards and data visualisations.
• Familiarity with a variety of data visualisation tools and techniques.
• Experience working in a fast-paced, multi-brand environment.
• Strong experience in stakeholder management at various levels of the organisation.
• Proven ability to solve complex problems using data and translate insights into clear, actionable outputs.
• Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
• Demonstrated ability to identify trends and patterns in data and drive commercial impact based on insights.

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…