Marketing Data Analyst

Location: Wilmington, DE 19803  

Type: Full-time; Exempt  

Level: Manager  

Experience: 4+ Years  

Marlette Funding is a financial technology provider for the Best Egg® consumer loan platform. Marlette has experienced tremendous growth since its inception in 2014, with over $9B in consumer loans originated through the Best Egg platform.  

Today, we’ve grown to over 200 employees, enjoy strong employee engagement scores and have been recognized numerous times as a best workplace.  

The Job  

Marlette is seeking a Marketing Data Analyst to lead the development and launch of their Marketing Prospect Database. The ideal candidate will have experience building and executing business requirements, strong technical skills and experience leading a project from inception to completion. This is a full time, permanent position with upward mobility and competitive benefits. Applicant should be a highly motivated self-starter with the ability to manage business needs in a fast-paced work environment. Ideal candidate should have a high sense of urgency, excellent time management skills and strong technical proficiency. The keys to success in this role are attention to detail, technical aptitude, and a strong willingness to learn  

Creating value through streamlining the Direct Mail selection process, utilizing algorithmic thinking to drive efficiencies and growth in the business   

Duties & Responsibilities  

· Project Manage the development and launch of Marketing Prospect Database  

· Work closely with Director of Direct Mail Marketing in designing operational process flows  

· Partner with internal and external resources to build and execute project requirements  

· Coordinate all ongoing ETL processes between Technology team and external partners  

· Assist in ongoing support of Direct Mail campaign development, implementation and production process  

· Owner of back-end load process, responsible for developing recurring reporting and internal audits ensuring campaign accuracy and compliance  

· Identify inefficiencies in current Direct Mail process and constantly iterate to drive improvement and value creation  

· Evaluate and enhance on current known lead waterfall and file generation process  

· Responsible for structuring, scoping and delivering data driven analysis  

· Coordinate and engage key stakeholders to align and properly communicate analytic findings  

· Research and explore new Direct Mail growth opportunities through improved segmentation and analysis  

· Develop and improve ongoing reporting tracking Direct Mail campaign performance   

A Marketing Data Analyst joining Marlette Funding’s Marketing Organization can expect to enjoy a culture embracing the concepts of Continuous Delivery, Total Quality Management, Knowledge Sharing, Personal and Career Advancement, Empowerment, Innovation, and Collective Ownership  

Requirements  

Required Functions:  

· Ability to communicate effectively to all levels of the organization   

· Strong business acumen and exceptional leadership and problem-solving skills  

· Experience leading projects and managing processes end to end  

· Strong analytical and critical thinking skills  

· Demonstrated leadership skills including self-direction, coaching and mentoring  

· Previous experience in Financial Services a plus   

· Previous experience with Campaign Management software a plus  

Minimum Requirements:  

· Bachelors of Science degree in Business Analytics, Finance, Computer Science, Software Engineering, Information Technology or equivalent work experience  

· Minimum 4 years full-time experience in Marketing Analytics, Operations, Project Management, Business Analytics, Information Systems, Database Architecture or comparable field  

· Intermediate to Advanced experience utilizing SQL, SAS or similar data-oriented language (R, Python)  

· Experience scoping, developing and executing business requirements   

· Experience working with relational databases  

· Highly skilled in Microsoft Office suite applications  

· Excellent written and verbal communication skills  

Culture  

· Ability to succeed within a cross-functional team emphasizing Collective Ownership in a fast-paced environment  

· Be confident and willing to challenge status quo but also willing to concede and execute other’s ideas when necessary  

· Capable of teaching and learning from others to promote continuity of knowledge and personal development  

· Ability to work effectively independently and as a team member