Marketing Data Analyst

• Customer Analytics
  • Analyze customer demographics, behavior patterns, and financial data to segment customers into distinct groups for targeted outreach efforts, including email, direct mail, digital advertising, calling, and more, based on department or organizational goals and criteria. 
  • Conduct market analysis to identify emerging trends, market potential, competitor activity, and customer needs to inform marketing strategy development.
  • Develop predictive models to identify potential customers most likely to respond to specific marketing offers, enabling targeted outreach and lead generation.
• Campaign Support:
  • Help execute A/B testing on marketing campaigns to identify the most effective messaging, landing pages, and call-to-actions.
  • Work with Marketing staff to provide queries, data, or other assistance needed to deliver personalized promotions, trigger-based messages, and drip campaigns.
  • Provide market analysis and customer acquisition data to assist with campaign promotional offers, target lists
• Reporting
  • Create clear and concise reports with data visualizations to communicate key findings and actionable insights to marketing teams and senior management.
  • Create weekly/monthly reporting on marketing efforts (traditional, digital, and alternative) of products and services.
  • Track key metrics like click-through rates, conversion rates, and ROI across different marketing channels to evaluate campaign effectiveness and identify areas for improvement.
  • Work with other departments and teams to coordinate data importing, reporting, and other tasks.
• Non-Essential Functions:
  • Perform special projects, research and other duties as assigned.

Knowledge, Skills & Abilities

• Experience in marketing principles including customer segmentation, targeting, and positioning, digital marketing channels (SEO, PPC, email, social media, etc.) and campaign performance metrics (CTR, conversion rate, ROI, etc.) Expert with data analytics.
• Knowledgeable in how to build and use several data analytic tools
• Skilled in updating various databases
• Exceptional analytical and logic skills
• Preferred:
• Knowledge of MCIF database system management
• Intermediate to advanced knowledge of report writing using Microsoft Power BI or a similar Business Intelligence tool
• Knowledge of statistical analysis and methodology
• Advanced skill level in Excel
• Strong understanding of retail banking business financial drivers

Minimum Qualifications

Bachelor's degree in marketing, information science or related field, or an equivalent combination of education and experience AND 5 years' experience in a data analytics role.

Compensation:

The hiring range for this position is $80,815 to 121,000 per year.  The salary offered will fall within this range commensurate with the candidate’s applicable experience, education, and skills.