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Marketing Business & Data Analyst

Layton Construction Company
1 month ago
Full-time
On-site
New York, United States
Description

STO BUILDING GROUP

Position Title: 

 Marketing Business & Data Analyst

Type:

 Full-Time

Reporting to:

 Director Of Digital Communications

Function/Department:

 Corporate Marketing & Communications

 

Position Description

 

The Marketing Business & Data Analyst plays a key role in supporting STO Building Group's Marketing team; connecting data, systems, and business insights to help marketing leaders make informed decisions. Rather than owning a single functional area, this position works across multiple marketing workflows—including Creative, Communications, Digital Communications, Marketing Technology, and Winning Work—to identify opportunities, measure performance, improve processes, and enable more strategic, data-driven marketing.

 

The ideal candidate is analytical, curious, highly organized, and passionate about understanding markets, clients, and industry dynamics.

 

Responsibilities: 

 

Market Intelligence & Competitive Research

  • Conduct research on markets, clients, competitors, industry sectors, and emerging trends impacting the construction industry as it relates to our Share of Voice in the industry.
  • Analyze client, market sectors, geographic markets to support strategic marketing planning and initiatives.
  • Monitor competitive positioning and marketing trends to inform messaging, campaigns, and growth strategies.
  • Deliver actionable insights that support decision-making and long-range planning.

Marketing Analytics & Performance Insights

  • Partner with Marcom teams to develop dashboards and performance reporting that measure the effectiveness of marketing initiatives across Creative, Communications, Digital Communications, Marketing Technology, and Winning Work.
  • Analyze campaign performance, proposal metrics, digital engagement, content effectiveness, and corporate marketing operations to identify opportunities for optimization.
  • Translate complex market, operational, system data datasets into clear insights and visual presentations for recommendations to marketing leadership.
  • Become SME for Monday.com or other tools that lack expertise and secondary point of contact for other platforms
  • Identify gaps in our data and research solutions

 Business Intelligence & Workflow Optimization

  • Serve as the analytics partner to functional marketing teams by identifying opportunities to                                                         Improve workflows through data analysis and business intelligence.
  • Evaluate operational processes to identify trends, bottlenecks, and opportunities for automation or efficiency gains.
  • Partner with workflow owners to answer business questions through analytical solutions rather than anecdotal decision-making.
  • Support continuous improvement initiatives through reporting, benchmarking, forecasting, and process analysis.

Strategic Planning & Growth Support

  • Partner with Strategic Growth team to review and debrief each Business Unit’s Strategic Business Plans annually to determine areas for marketing to support overall growth initiatives.
  • Develop business cases and ROI analyses for new marketing initiatives, technology investments, and process improvements.
  • Identify emerging trends in AI, automation, and marketing analytics that can improve marketing performance.
  • Present findings and recommendations to marketing leadership and cross-functional stakeholders to support data-driven decision making.

Position Requirements

 

Education/Experience: 

 

  • Bachelor's degree in Marketing, Business, Economics, Communications, Analytics, Construction Management, or related field.
  • 1–3 years of experience in marketing analytics, market research, strategy, business development, consulting, or related analytical roles.
  • Strong analytical skills with advanced proficiency in Excel, PowerPoint, and data visualization tools.
  • Excellent written and verbal communication skills with the ability to present insights clearly and effectively.
  • Strong project management and organizational skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Other Requirements: 

 

  • Experience supporting strategic planning, market research, or business development initiatives.

  • Familiarity with construction, real estate, professional services, or related industries.

  • Knowledge of marketing performance metrics, client analytics, and competitive intelligence practices.

  • Experience creating executive-level presentations and business intelligence reports.

  • Experience with website analytics platforms such as Google Analytics 4 (GA4), Siteimprove, or similar tools.

  • Familiarity with social media analytics platforms including LinkedIn Campaign Manager and native social reporting tools.

  • Experience developing dashboards and reports using Power BI, Tableau, or similar business intelligence platforms.

  • Understanding of SEO, content marketing, digital campaign measurement, and marketing performance analytics.

  • Experience working with CRM systems such as Salesforce to analyze client, pursuit, and business development data.

 

Key Success Factors: 

  • Strategic thinker with strong business curiosity.
  • Ability to transform data into actionable insights and compelling stories.
  • Collaborative mindset with strong relationship-building skills.
  • Detail-oriented with excellent follow-through.
  • Passion for understanding markets, clients, and industry trends.
  • Strong presentation and executive communication skills.
  • Team-oriented with a proactive, solutions-focused approach.