Loyalty Data Analyst

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Job Description

Your role as Loyalty Data Analyst

• Support in the creation and evolution of Loyalty Analytics within Greene King
• Support the Loyalty Analytics manager in representing the analytics team to the Loyalty transformation programme to ensure all analytics requirements are captured and implemented
• Develop and optimise accurate and actionable self serve reporting of all loyalty activities and incentives across Greene King with incrementality considered and included as part of this
• Deliver deep dive actionable insights regarding the Loyalty activities and associated customer base
• Utilise the reporting and deep dive insights to tell stories to the business ensuring that correct and impactful action is taken from the data and analysis
• Review the data quality of all Loyalty data sources to ensure reporting and analysis are as robust and accurate as possible
• Network with relevant stakeholders across the organisation in order to ensure Loyalty is at the heart of the business decision along with being customer and data centric

What you'll bring....

• Deep understanding of how to use data & insight to spot trends and opportunities to drive marketing objectives
• Expertise in analytics software and packages (SQL, Python, Databricks, GCP etc)
• Expertise in data visualisation and associated software packages (eg Power BI, Looker studio etc)
• Expertise in statistical modelling with complex data
• Strong influence and communication skills with the ability to tell stories.
• Strong stakeholder management skills with experience working in a matrix organisation
• Great understanding of different digital channels
• Commercially aware and able to integrate company agenda into thinking
• Passionate and proactive
• Expert knowledge of Excel and other Microsoft Office programs
• Strong personal skills
• Be thorough and precise in your work

#LI-AP1

Additional Information

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could recieve a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.