Digital Experience Data Analyst

Requisition Number:
69349

Position Title:

External Description:

POSITION BENEFITS/VALUE:

• Establish consistent process that efficiently captures all marketing activity and related data to best inform actionable optimizations/insights

• Design scalable yet tailored dashboard and insights that allows in-region marketers to make best recommendations/decisions/adjustments for their go-to market plan

• Deliver consistent and best in class analysis of our digital experiences to our distribution teams

• Clearly understand and monitor depth of engagement and experiences across channels

POSITION PURPOSE:

The Digital Experience Data Analyst on our Marketing Intelligence team is tasked with being an enterprise resource and subject matter expert on analyzing the trends and performance of our digital experiences to drive business value. Through use of a diverse toolset, they will connect the impact of our digital experiences and marketing efforts on our business. Working with a global stakeholder group they will proactively analyze trends and the results of our efforts to aid the business in prioritization and optimization of our resources. They will conduct complex analyses and present and translate them in meaningful and actionable ways to varied audiences.

Core Responsibilities:

• Independently conducts advanced, complex statistical and quantitative analyses for assigned area. In partnership with business subject matter experts, leads development of advanced statistical modeling and quantitative analysis projects. Serves as a resource to less experienced team members in development of advanced methodologies and techniques.

• It is critical that this person has the technical ability to perform analysis, but subsequently be able to translate this into digestible, actionable insights for their business stakeholders.

• Validates and reviews results to ensure they address identified business needs. Reports results to senior leaders as needed.

• Prepares visualizations and delivers results to management and/or other leaders. In partnership with business subject matter experts, provides recommendations for addressing observed outcomes. Translates complex technical concepts and analyses to nontechnical audiences.

• Connects diverse data sets to understand multi-channel journeys and results

Typical Qualifications:

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND

• 5+ years of total relevant work experience

Highly Preferred:

• Exceptional understanding of Adobe Analytics

• Experience in Excel

• Experience in B2B and B2C

• Excellent in translating and presenting analytical outcomes to non-technical business partners

• Excellent writing, communication, and project management skills

• Highly organized and proficient at working independently to manage tight deadlines

• An effective and collaborative approach to working with global partners and distributed teams

• Proven experience and effectiveness in stakeholder management

• Keen to identify and drive process improvement and scalability where and when necessary

Preferred:

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

City:

State:

Community / Marketing Title:
Digital Experience Data Analyst

Company Profile:

Location_formattedLocationLong:
Maryland, US

CountryEEOText_Description:
Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.