CRM Data Analyst

THE ROLE

This role exists to develop insightful analysis and communicate findings in a clear and compelling way to drive the acquisition and retention of Sotheby’s customers. The successful candidate will use their technical skills to analyze customer and transactional data, find opportunities to segment and personalize, and to test the effectiveness of these opportunities for global roll out.  

The CRM Analytics Manager will be the go-to reporting and analytics partner for the customer data within the Growth Marketing team. You will be responsible for and own a diverse set of reporting, health, and analytics needs across email, CRM, the CDP, and all components of customer marketing data.  You will be responsible for understanding campaign performance, customer segmentation, customer engagement and growth by analyzing, measuring, and recommending actionable solutions. You must be comfortable with SQL and pulling and cleansing raw data in order to perform your analysis. Responsibilities will incorporate KPI reporting, a/b testing design and analysis, customer segmentation, lift modeling, data modeling, dash boarding, and tooling - to discover strategic insights and guide decision making. 

Responsibilities: 

• Develop and execute a comprehensive email health and analytics model and strategy that aligns with overall marketing objectives and business goals 


• Work closely with our Email Service Provider (ESP), and our internal customer experience & data team to ensure the availability, quality, and accessibility of data required for email reporting and analytics 


• Extract actionable insights from complex email data sets 


• Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements and implement advanced testing methodologies 


• Collaborate with the marketing team to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences 


• Implement advanced segmentation strategies 


• Provide senior Marketing leadership and other key stakeholders with reporting and insights 


• Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis which will allow for informed strategy and business development 


• Build customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation and the role of each marketing channel throughout the customer journey 


• Building & maintaining strong working relationships across departments or teams based on trust and mutual respect 


• Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance 


• You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy 

  Qualifications

• Bachelor’s degree in business, finance, accounting, statistics, or related field and 4 years' experience in data analytics or related field 


• Proficient at navigating cross functional efforts and influencing Product, Finance, Business Operations and Engineering 


• A balance of analytical skills as well as strong organization and communication skills is key 


• Deep knowledge of email marketing, database marketing, data integration, and CRM 


• Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele 


• Strong working knowledge of Marketing Mix Models, Multi-Touch Attribution Models, Customer Segmentation and incrementality measurement approaches 


• Advanced Microsoft PowerPoint abilities. Adept at creating visually appealing and insightful slide decks to effectively communicate complex concepts and analytical findings 


• You have a passion for working in a fast-paced agile environment 


• Expert at BI Tools (e.g. Tableau), SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must 


• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter 


• Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.) 


• Strong problem solving, analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes 


• Strong organizational skills with a demonstrated ability to manage multiple priorities and lead complex projects with a high degree of ambiguity 


• Ability to work onsite 2-3 days per week


• Sponsorship is not available for this role  

The proposed base salary for this position ranges from $130,000-$150,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.