Commercial Data Analyst

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to  get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

As a Commercial Data Analyst, you'll analyse complex datasets to drive business improvements, optimise efficiency and improve customer experience. Collaborating with the Quality, Returns, and ESG teams, you'll maintain reports and data workflows in Power BI, using advanced SQL, DAX, and Excel skills. You’ll also automate processes and deliver insights aligned with business goals.

Key Accountabilities

• Data and Reporting Ownership: Manage and deliver precise and timely reports for the Quality Team, ESG, and Commercial Returns. These insights drive improvements in product performance, customer satisfaction, compliance, and commercial returns agreements, directly influencing business decisions and success.


• Report Production & Maintenance: Develop and sustain a schedule of quarterly, monthly and weekly reports, including dashboards and regular updates.


• Enhancements and Implementation: In-line with company data reporting policies and the move to Group Data Platform. Recommend, design, and implement enhanced reporting solutions and system improvements. E.g. automation.


• Ad Hoc Projects: Undertake any ad hoc projects or tasks within the scope of the Product Quality analysis or improvement. E.g. Better Buying Programme, Cost of Goods, etc


• Commitment to Continuous Improvement: Exhibit a dedication to innovation and continuous improvement in data analytics and business ethics.


• Training and Mentorship: Participate actively in training and mentorship programs to expand skills and knowledge.

Skills and Experience

• At least BSc graduate in Data Science or Analytics, or similar.


• Up to 5 years in a similar role in a commercial environment.


• Highly Proficient in Spark SQL, Azure Databricks, Excel, MS Office 365, and Power BI.


• Knowledge of SAP BW, Alteryx.


• Practical experience in extracting, cleaning, and reporting data.


• Keen ability to identify discrepancies in large data sets.


• Exceptional attention to detail, capable of producing accurate work under tight deadlines.


• Ability to connect ideas and do things differently.


• Strong teamwork and collaboration skills.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.